ABOUT US
Human-centered design of Strategy, Organizational Culture, and Business. We work with unique methodologies and tools to transform work environments into more collaborative and human-centric spaces.
For Principia, how people feel and engage with the work they are involved in (how it’s done) is just as important as the processes and what is delivered (what is done).
We facilitate the creation of workspaces that are connected with people and lead to the achievement of the organization’s strategic objectives.
FOUNDED BY MARCELO ASSUNÇÃO
Marcelo is a consultant and facilitator who assists individuals and businesses in acting and making decisions with clarity and purpose.
He specializes in strategic planning and management, crisis management, human resource management, organizational culture, and leadership development in organizations such as Nissan do Brasil, Nissan LATAM, CNI, Sebrae, Wiz, and the International Committee of the Red Cross.
He has completed projects in Portuguese, English, and Spanish. Marcelo studied Law and Network Engineering at the University of Brasilia and holds an MBA in business management from Insper.
For 11 years, he was a partner in a law firm in Brasilia, where he held the position of Director and had a seat on the Deliberative Board.
During that time, he participated in the Partners for Excellence program at the Dom Cabral Foundation (FDC) for 5 years and completed the Executive Development Program at FDC.
Marcelo also holds an international certification in Human-Centered Strategy Design from IDEO.
Contact him at marcelo@serprincipia.com